Half way through 2009 and more than half way done with bookings

by Bill Furlong, CEO

Yesterday marked the first day of the second half of 2009.  While that means the year is 50% over, the vacation rental booking year is more than half way done.  Looking at bookings from 2008, we can see that July 1 marked the 56% point in the annual vacation rental booking calendar.  In other words, 56% of all the bookings received by agencies in our analysis were recieved in the first half of 2008.

Of course, given the challenges of the past six months and the hope for an economic recovery, with any luck we'll find that 2009 will be different with more than half of the year's bookings coming in the second half.  We can always hope!

Coming soon...Escapia's exclusive look at the vacation rental trends during the second quarter of 2009.