by Bill Furlong, CEO
Ever wonder what people at Google think about search engines and travel? Today, TechCrunch reported on a 2005 study from Google analyzing how search engines impact consumer decisions in a number of categories including travel.
Keep in mind that this study is from 2005 -- four years ago. And, as you'd expect, it skews towards airlines and hotels. But it is packed with info that might well be helpful for vacation rental managers thinking through whether to invest in search advertising. And since it is an internal Google document, the information is not directed to selling online ads as much as internal decision-making.
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