By Kris Lande, Product Marketing Manager
The OC Register recently published this article on vacation rental companies in Orange County that are using deals to stay afloat during the recession. The article revealed that in Orange County, the vacationers are still coming - they are just waiting until the very last minute to book their vacation rentals.
Escapia customer Craig Batley of Burr White Realty stated "What's happening is rather than people planning a trip 92 to 100 days ahead, we are getting a good amount of last-minute people." Burr White found that bookings are down 10 to 15 percent this year, so to fill those vacancies, they are offering last minute discounts and deals of up to 15 percent.
Discounts? Last-minute deals? Yep - you know where I'm headed, to one of our favorite things: Yield Management using Escapia's Advanced Rate Engine. The economic climate has most definitely changed the landscape of travel recently, so being able to offer discounts and deals to take advantage of last minute bookings is key. Just ask the OC!